Webinar Overview
As global trade continues to evolve, Cultural Intelligence (CQ) has become a critical strategic asset for organizations operating across borders. Far beyond a “soft skill”, CQ is now central to successful international negotiations, market entry, stakeholder engagement, and long-term business growth.
This exclusive webinar will explore how senior executives, trade professionals, diplomats, and international business leaders can leverage Cultural Intelligence to unlock opportunities and build resilient partnerships across Asia and the Middle East — two of the world’s most influential and relationship-driven markets.
Through expert insights, practical frameworks, and real-world case studies, attendees will gain actionable strategies to navigate complex cross-cultural environments, mitigate reputational and operational risks, and strengthen their global leadership capabilities.
Why Attend?
- Gain strategic insights into leveraging Cultural Intelligence (CQ) frameworks to anticipate, navigate and lead in complex cross-cultural negotiations and partnerships
- Understanding how Cultural Intelligence (CQ) directly drives competitive advantage in market-entry, risk mitigation, and the formation of sustainable, high-value alliances in Asia and the Middle East
- Gain practical strategies for integrating CQ into digital communications, virtual deal-making, and cross-border leadership
- Receieve elite-level tips on avoiding global trade pitfalls, enhancing reputation, and ensuring compliance with regional business etiquette and regulations
Featured speakers
🎙️ Patricia Kenneth-Divine (International Trade Specialist and Protocol/Diplomacy Advisor)
🎙️ Amb. Saroja Sirisena – Fmr (Sri Lanka’s High Commissioner to the United Kingdom; Permanent Rep to the UN Advisor in Geopolitics & International Business)
🎙️ Agnes Bihari (Lead Advisor, Head Projects and Sustainable Development, International Centre for Protocol and Diplomacy (ICPD), Hungary)
Date: Thursday, 18 June 2026
4:00–5:30 PM BST (UK)
Online | Zoom